Three minutes of bad news in the morning can drag down your whole day. Researcher Michelle Gielan and entrepreneur Arianna Huffington tested this. They found people who read three minutes of negative news at the start of the day were 27% more likely to call their entire day bad by the time they clocked off. Three minutes did that. Now think about what you've been feeding your head lately. The deal that died. The client who went quiet. Everyone online saying things are getting harder. Your brain gives bad news more weight than good. Give it enough negative and it quietly decides your effort doesn't change much. So you push a little less. Pitch a little less confidently. And you get a little less back in return. That costs you real money. Gielan studied over 25,000 professionals. She found the ones who believed their actions mattered were 40% more likely to get promoted within a year, and five times less likely to burn out. Other research found optimists outsell pessimists by 37%. Important note: you can't fake your way there. Forced positivity actually makes burnout worse. What actually works is simpler. When something goes wrong in your day, just don't stop your sentence at the bad part. You lost the deal. OK. What are you fixing on the next call? Your outreach isn't working. OK. So what are you changing in your messaging? You had to start over on a project. OK. What will you do differently this time around? Bank managers at UBS who learned to treat stress as fuel using this technique had 23% fewer stress symptoms during a crisis, and performed better. Same pressure. Different perception. So comment below one thing that went right today. Your brain builds a story from whatever you notice. So give it better material. Some weeks are just hard. You don't have to pretend otherwise. But what you do next still counts. So, what's gone right for you so far this week? Comment one thing below (doesn't matter how small)👇

Hey, question. You still watching the classroom videos? Still trying to work out where to start? If not, ignore the rest of this. If yes, I'll be straight with you. If you still haven't signed a client, or have hit a roadblock in scaling the agency, speak with my team for clarity & guidance. Call slots are usually scarce so I've opened more this week. It's Tuesday. By Friday you could have a clear view of your next 3 moves. [BOOK A FREE CONSULTING CALL] The people who win aren't the smartest. They're the ones who take action. I've seen too many comments this week asking where to start and what to do. So if it's unclear and you want that to change, book the call and get an answer. My team's track record: - $18M+ in client generated revenue - $27k+ average revenue per client - 67 days average to first client - 3+ years operating You make the call. Liam.

Quick intro since I'll be in here a fair bit. Started an e-commerce brand at 18. Then built a digital marketing agency for health and wellness brands. At its peak our team was running campaigns responsible for over $100 million a year in revenue. With the launch of ChatGPT I co-founded Morningside late 2022 with Liam. Now 55+ across the group, spread across two arms. Morningside AI focused on AI transformation for sports teams, publicly traded businesses and the like. Morningside Education helping you start and scale your own AI agency the same way we built ours, through the AAA Accelerator and this community, the AI Automation Hub. My job in here is simple. I take what we're learning at Morningside, from real work we're doing, not hypotheticals, and hand it to you so you can build a business off it. I'm not going to dress it up. My posts will be raw and to the point. My job is to help you build a successful business, not give you a hug. Type of content you will be seeing from me: - Market shifts in AI and where I think things are heading. - Tactics and approach to running an AI business. - How you get in front of real companies, and what it takes to deliver ROI driven solutions. - What's actually working to from the frontlines of a successful AI Agency (Morningside AI). Keeping it brief. First posts coming shortly. Look forward to connecting with more of you. Josh

New faces on the leaderboards this week, and a run of wins from inside the community worth slowing down for. Here's our leaderboard rundown: 7-Day Leaderboard 🥇 @Malik Ahmed ▲ 2 🥈 @Okasha Khan ▼ 1 🥉 @Bharti Kaith (NEW!) 30-Day Leaderboard 🥇 @Chetan Mishra 🥈 @Malik Ahmed 🥉 @Okasha Khan (8 weeks straight in 3rd) ————————————— 💪 Back to Basics I'm doing this section a bit differently this week. Four people who did the hard work right away: a free audit, a first assessment, a discovery call that pays nothing yet. It came from picking up the phone and asking someone who already knows you, which is harder than it sounds and the reason most never do it. People go and build the stack instead, because building the stack doesn't involve anyone saying no to you. Here's who did the uncomfortable thing this week. Two for Two @Marios Dellis put in the reps here and since landed his first client on a retainer, and his second is already delivered and looking like a long-term partner, committed to the monthly retainer and maintenance fees. Two clients signed in two months. Congrats Marios. [See the post HERE] The Warm Yes @Danny Blom delivered his first free audit, a solo landscaping business. Six warm outreach messages to get that long-awaited yes. This one's free, the next will be paid. Good to see him running the warm outreach methods we preach here. [See the post HERE] Cold to Warm It took @Ivar Cronmark four months of cold outreach to realise he didn't need to do it at all. He could just go warm. Off the back of his warm leads he's now got a discovery call booked with a perfume brand. Unpaid to start, but it's a case study he can use to land paid clients down the line.

At Morningside, we don't sell AI. Strange thing to say when we've worked with Aston Martin, NBA teams and publicly traded companies implementing it. But businesses don't care about the latest AI tool you found. They care about ROI. Over the last few weeks I've shown you different ways to get clients - including walking into a business and booking a meeting in under 20 minutes. Which creates the next question: What do you actually sell once you get the meeting? Next week we're pulling back the curtain on what we're seeing AI agencies sell in 2026. Completely free. Four years of running Morningside, plus what we're seeing across 7,150+ agency owners inside the Accelerator. What businesses are buying. What's working right now. Where we believe the opportunity goes next, based on the data we have. We're doing things different for this event: 1. This is the only post I'm making about it. This will be the last post about it. 2. I'm capping the session at 1,000 people. We usually get 6,000+ registrations. If you want a spot, move fast. Registrations are now open. 6:00pm EDT, Wednesday 23rd September. GRAB YOUR SPOT → https://live.aaaaccelerator.com/us First 1,000 in, then we close it.