Yesterday, over in the Skoolers community, I shared the email schedule I'm testing. Since Skool allows community emails every 72 hours and I don't send emails on Sundays, I can realistically reach my members about twice a week. That got me thinking... Is two emails per week enough? Or should community owners also build an email list outside of Skool? Skool does something really well. When you publish a post, you can email your members and bring them right back into the community. It's one of my favorite features because it keeps the conversation going. But an external email platform offers things Skool wasn't designed to do, like: ✅ Welcome sequences for new subscribers ✅ Automated follow-ups ✅ Audience segmentation ✅ Product launches and promotions ✅ Staying connected with people before they join—or after they leave Personally, I don't see this as an either/or decision. I think they serve different purposes. Skool builds community. An email list helps you build long-term relationships with your audience. So now I'm curious... 👇 If Skool removed the 72-hour limit tomorrow, would you use Skool as your primary email platform, or would you still maintain a separate email list? Why?

One of the biggest mistakes I see is email signatures with too many links. 🌐 Website 📘 Facebook 💼 LinkedIn 📷 Instagram ▶️ YouTube 📅 Calendar 📝 Blog When you give people seven options, you're often giving them no clear next step. Instead, ask yourself: What's the ONE thing you want this person to do after reading your email? The answer may be different depending on who you're emailing. For example... 🤝 Agency Clients My email signature includes a Book an Appointment button so clients can quickly schedule time with me. 🔗 Warm Leads These are people who are already interested in what I do, so I send them to my affiliate Link in Bio. From there, they can discover the tools I recommend, join communities, and explore my affiliate offers—all from one place. 👥 Prospects & Networking Contacts I send them to my Bio Builders About Page, where they can learn more about me, discover the community, and decide if they'd like to join. Different audience. Different goal. Different call to action. The key is that each email signature has one clear destination. ☕ Monday Challenge Take a look at your email signature today. Does it match the audience you're emailing? Or are you trying to send everyone everywhere? 👇 If you could get every person who reads your emails to do just one thing, what would it be?

Recently, Skool featured Bio Builders in one of its Boost ads. At first, I was excited. Then I looked at the card. What did people see? 📱 A smartphone 📱 A QR code 🙂 My face What didn't they see? ❌ What the community is about ❌ Who it's for ❌ Why they should join If a complete stranger saw that card for 3 seconds, they would have no idea whether Bio Builders was about QR codes, digital business cards, websites, marketing, or something else entirely. That got me thinking... Many of us treat our community card like branding. But when your community appears in: - Skool Boost ads - Recommendations - Referral links - Shared posts - Search results ...that card becomes part of your conversion process. More than 50% of my traffic comes from referrals. Those visitors need to immediately understand why they're here. So I redesigned my card around two simple questions: Who is this for? 👉 For Skoolers & Affiliates What's the outcome? 👉 More Members & Commissions The lesson? Don't just make your community card look good. Make sure it answers: "Why should I click?" Have you looked at your community card lately through the eyes of a complete stranger? Drop a screenshot below. I'd love to see what you're using. 👇

Your phone is one of the most-used tools in your business. What's currently on your lock screen or home screen? • Family photo? • Favorite quote? • Your business logo? • A community QR code? • Something else? Drop a screenshot below (if you're comfortable sharing it) and tell us what it means to you. 👇

Be honest... What was the last QR code you scanned? - A restaurant menu? - A digital business card? - A product package? - An event flyer? - A Skool community? - Something else? QR codes have quietly become part of everyday life, but I'm curious how people are actually using them. Drop your answer below 👇 What was the last QR code you scanned, and where did you find it? Bonus points if it was for a Skool community. 😎