I want to share a little pricing hack I’ve been using that quietly added thousands of dollars a month to my PMU business 💸 When you run ads, you’ll get people who message:“How much are brows?” And that question is tricky…If you drop the full price right away, a cold lead can disappear before you ever get the chance to build value 🧠 On the East Coast (where I am), most women still need to discover powder brows first. They need to understand what it is, see results, feel comfortable with me, and then they’re ready to book 🤍 So here’s what I do now: 🔹 Leads from ads (cold) When they ask the price, I give them a range On the consult, I can: - Educate them 🎓 - Show photos 📸 - Answer questions ❓ Then I say: “For you, the first session will be $599.” 🔹 Referrals & warm clients When someone books from a referral or directly through my site (people who are already pre-sold 🙌), they see my regular price listed at $649 for the first session. Same service. Same quality.But I’m acknowledging the difference between: - Someone who’s never heard of me (ad lead), and - Someone who already trusts me (referral / warm traffic). I’ve slowly inched these numbers up over the last 3 months, and this tiny adjustment has added thousands of extra dollars per month without feeling salesy, pushy, or scammy 🥂 It all comes down to: - Building value first for cold leads - Letting your online/referral pricing reflect the demand you’ve worked hard to build 💅 If you’re staring at your own pricing and thinking,“I have no idea how to say this without scaring people off,”I’ve got you 🫶 Comment or Hit reply and type “PRICING” and I’ll send you the exact script I use when ad leads ask, “How much are brows?” …so you can copy it, tweak it, and start testing this in your own DMs. 💗Isabelle

Exactly 7 months ago, I was sitting at a car sales desk, staring at a screen that had nothing to do with brows, lips, or beauty. I had just taken a full-time job.I had quietly given up on the permanent makeup business I’d spent 3 years building. I told myself: “I’m not trying anymore. I’ll just take clients on the weekends if they pop up.” (I rented a bed in a day spa and paid per client) I wasn’t booking consistently. I was always stressed. And I truly believed: - The market was too saturated - Getting consistent clients isn't going to happen at this point - Maybe this just wasn’t for me after all I couldn’t crack the code on how to fill my books I felt blindsided by marketing companies.I felt lied to about “just post consistently and grow organically.” I was questioning everything: “Am I even good enough?”“Did I just waste all this money?”“Will I ever actually ‘make it’ or is this just a cute hobby?” Meanwhile…I had invested thousands into trainings, my studio, my machine, pigments, and cute furniture. What was supposed to be my dream started to feel like a very expensive, silly idea. So if you’re reading this and wondering: “Okay, but how are you going to give me marketing advice?” Here’s why 👇 Fast forward just six months from that car sales desk… I am now living the exact life I was trying to build all along: - I’m a full-time permanent makeup artist - I make a full-time income working 3 days a week - I consistently take on 5 new clients every week (and have the power to increase this when I want to) - And now, I spend my other 3 days coaching PMU artists on how to do the same And the wildest part? It didn’t happen because I got lucky. It happened because I finally stopped guessing, stopped “hoping” Instagram would magically work, and started using a simple, repeatable system to: ✅ Get in front of the right women ✅ Turn strangers into booked consultations ✅ Turn consultations into high-paying, dream clients Learning the BASICS of paid advertising did that much for me...

After 3.5 years without a system, I switched to paid ads + automated follow-ups. Now messages roll in daily, consults stay steady, and I work 3–4 days a week—consistently.

If you’re posting daily and still not getting booked, this video shows you what actually moves the needle in pmu marketing—without guessing or hiring an agency. You’ll understand how to think about microblading marketing in a way that makes clients find you, trust you, and book.

🔥 In all my experience running ads, I’ve never seen one perform like this. Let me break it down super simple 👇 💸 I spend $900/month on ads. So far, I’ve only spent $258 on this particular ad… ➡️ That $258 brought me 77 women interested in Powder Brows — who all gave me their name, phone, and email. (That’s just $3.36 per lead — an industry low! 🏆) 📅 Out of those 77, 5 have already booked appointments. So… I spent $258 and made over $2,500 in brow services. And the craziest part? I still have $600 left to spend this month — plus next month, and the one after that! 👉 Bottom line: if you’re not running ads yet, you’re literally leaving money on the table. Comment “BOOKINGS” below and I’ll send you the exact video that’s getting me these results. 🚀