What do you need to do to level up?
In my older community, I gave some consulting on how people could plan the strategies for their online businesses. @Eliot Payne , @Dr. Severine Bryan ,@Dr. Stephanie Murauskas and @Jing Wang were some of the people who had that call with me. I defined 3 moments that every online business go through and helped them figure out where they were and what were the steps they needed to level up and improve. Here are they: 1. Figuring out the Basics - In this stage you're still figuring out your brand and your offer. - You don't know exactly how to present yourself - You're still working on your content and pitches - You have no audience or a very moderate one 2. Improving Online Presence - You built your brand and your offer and are starting to get some atttention on the platforms you chose. - Now it's more of a numbers game. You need to increase your reach. Use several platforms to funel people to the place where you want them to be, be it your community, your website, a form you want them to fill or your social media. SEO and paid traffic will accelerate your results. - Finding the ideal format for multiplatform crossposting is key to increase your reach. One example is short videos crossposted across YouTube, Instagram, TikTok and LInkedIn. It's relatively easy to automate that if you don't want to manually post in several places. 3. Optimizing Your Process - You have a strong brand and lots of leads. It's getting hard to keep up. - It's time to invest on some automation and metrics. - CRMs like GoHighLevel will help a lot with that. - AI agents will also help, if you use them right. They can work very well for support and help desk. Using AI agents for sales is tricky and a lot of times do more damage than good, if you don't train them right and use good tools to set them up.