Can AI Really Help Brokers Save Time on Lane Pricing?

I’m exploring an AI Pricing & Bidding Agent for Freight Brokers and wanted to get some thoughts from this community.

The idea is to build an automation that:

Collects market lane rates (from open data/sources)
Analyzes past load history
Suggests competitive yet profitable bid prices in real time
Helps smaller brokers without a full pricing team compete with mid-size players

I don’t have access to expensive APIs yet, so I’m looking at open data and possible workarounds to get this moving.

👉 Do you think something like this would actually be useful for small/mid brokers?👉 Would it help in day-to-day decision making, or is pricing too “relationship-based” for automation to really help?

I’d love to hear your honest feedback! 🙌

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