Freelancer to Founder
Ditch the feast-or-famine freelance grind and step into the role of business owner. You’ll learn how to position yourself so clients can’t ignore you, package and price for profit, install systems that make you look pro, and build marketing habits that keep your pipeline full.
What you’ll learn:
• Why freelancing keeps you broke
• How to define your business
• How to package & price like a pro
• Simple systems that build trust
• Marketing habits that fill your pipeline
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Positioned to Win
Master Positioning, Confidence, and Expertise to Attract the Right Clients.
Struggling to stand out in the crowded video production industry? Stop competing on price and start positioning yourself as the go-to expert. This course will help you define your specialty, craft a clear brand statement, and attract high-value clients. Gain confidence in your expertise, refine your messaging, and build a business that thrives on credibility and demand.
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The Marketing Engine
This course breaks your marketing strategy into three powerful stages: before, during, and after.
Before: We’ll help you get discovered, by sharpening your positioning, and building authority through social media and strategic outreach.
During: You’ll learn how to plant the seeds for long-term growth using subtle, powerful tactics that build trust, confidence, and future opportunity.
After: You’ll turn great work into repeat business, referrals, and long-with marketing that actually works
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The Bulletproof Bidding System
A modern, client-approved bid tool designed to maximize profit and efficiency.
Tired of messy, inconsistent bids? This is the last bidding tool you'll ever need. Developed from the industry-standard AICP bid form and modernized for today’s video professionals, this Google spreadsheet makes estimating easy, accurate, and highly presentable to clients. It features two methods for adding markup and padding, ensuring you stay profitable while remaining competitive.
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VIP 50 Min 1:1 Coaching
VIP members get private 50 minute 1:1 coaching anytime at the special VIP rate of $75 an hour. Bring any real issue you are facing, websites, bids, pricing, positioning, client strategy, or business decisions. You get direct access to 30 years of real world production and business experience focused on your actual work. This is expert level guidance for about the cost of a dinner out, and the true value of VIP for ongoing support and fast feedback.
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Video Business Hub Special 50 Min 1:1 Coaching
Hub members can book private 1:1 coaching at the Hub rate of $125 an hour. Bring any real challenge you are facing, from bids and pricing to websites, positioning, and client strategy. You get direct access to 30 years of real world production and business experience focused on your actual work. Focused, high-level guidance when it matters.
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Premium Bonus Pack
Three high impact workbooks designed to sharpen your positioning, clean up your socials, and help you book real work faster. No fluff, just tools you can use right away.
Includes:
1. Social Strategy Workbook to plan content.
2. Positioning Power Workbook to dial in your positioning
3. Closing Real Deals with scripts, follow up strategy, and booking jobs mindset.
These are solid tools to help you show up with confidence and land better work.
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