3rd Feb Recording - Building The Right Brand
Content Strategy Evaluation - Suggested improvements: Fill the frame with the speaker's face/bodyPlace captions just under the chinU - se more cuts and dynamic editing - Focus on audience pain points rather than personal routines Niche Selection and Branding - Discussed the importance of choosing between serving women (current strength) or dads/business owners (personal experience) - Emphasized the need for clarity on: - Target audience - Specific result offered (e.g., "losing 10 pounds in 12 weeks without hours of cardio") - Unique method for achieving results - Differentiators from competitors ("throwing stones") High-Ticket Offer Strategies - Shared examples of successful high-ticket fitness brands:Dave Imoy: Hormone health for busy women 40+ - Mr. Smitty: "Superhero Protocol" for busy dads - Highlighted the importance of hyper-focused content for high-ticket sales https://fathom.video/share/RX3zcQ2UVhPUf-ZraGTeH6UdZbNfaZJA