Feb 3 • 📞 Group Call Recordings
3rd Feb Recording - Building The Right Brand
Content Strategy Evaluation
- Suggested improvements: Fill the frame with the speaker's face/bodyPlace captions just under the chinU
- se more cuts and dynamic editing
- Focus on audience pain points rather than personal routines
Niche Selection and Branding
- Discussed the importance of choosing between serving women (current strength) or dads/business owners (personal experience)
- Emphasized the need for clarity on:
- Target audience
- Specific result offered (e.g., "losing 10 pounds in 12 weeks without hours of cardio")
- Unique method for achieving results
- Differentiators from competitors ("throwing stones")
High-Ticket Offer Strategies
- Shared examples of successful high-ticket fitness brands:Dave Imoy: Hormone health for busy women 40+
- Mr. Smitty: "Superhero Protocol" for busy dads
- Highlighted the importance of hyper-focused content for high-ticket sales
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3rd Feb Recording - Building The Right Brand
skool.com/6-figure-fitpro-4803
Use AI & Automations to build a $1000/month fitness program that only requires 1 hour/week to manage clients.
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