Business owners who rely heavily on traditional marketing methods or word of mouth eventually become interested in transitioning into digital marketing and Google Ads to create a more predictable flow of inbound leads. This is going to be a bit long but that's because I'm literally spilling out how this actually works. The problem is that many of them either decide to do it themselves, end up getting poor advice, or work with people who don’t really understand how Google Ads works beyond the basics. Yeah, I know it sounds a little far-fetched, but I’ve seen it happen time and time again, and that’s exactly where one of our partners was when they came to us. They were already an established home-flipping company in Michigan, generating solid revenue every year. But like many growing businesses, they wanted to build a system that could consistently generate inbound leads without relying entirely on referrals, outbound outreach, or constantly adding more staff. They knew Google Ads had potential, so they made what seemed like a smart move: They hired someone internally to manage the campaigns. Unfortunately, that’s where things started going sideways. The person they hired had very limited real-world Google Ads experience. For nearly a year, the account ran with poor targeting, weak keyword structure, no proper conversion tracking, and no clear optimization process. And worst of all, Google’s automated recommendations were being applied constantly without understanding the consequences. The campaigns started mixing Search and Display traffic together, which is a big No-No and often becomes a massive waste of budget flying under the owner's radar. The result? A glorified money burner. The company started getting flooded with low-quality leads, irrelevant locations, weak inquiries, and traffic that had little to no buying intent. ROI was non existent....... . Eventually, they shut the campaigns down entirely. Things started to turn around when they came across one of our posts about Google Ads audits and campaign troubleshooting.

Come Check Out Jackie and Shadows New Babies. There are two new chicks on the block in California’s Big Bear Valley. Beloved bald eagles Jackie and Shadow welcomed a pair of eaglets into the world over Easter weekend — and the whole thing was captured on camera, much to the delight of wildlife lovers. The first (darling) chick emerged from its shell Saturday at 9:33 p.m. PT after a 36-hour hatching process, followed by the second (equally darling) chick on Sunday morning. Both siblings are “looking great,” according to the nonprofit Friends of Big Bear Valley, which operates the 24/7 nest livestream. This moment marks a major triumph for Jackie and Shadow following a failed clutch earlier this year. Now the work continues for mom and dad as they stay busy protecting their chicks and nourishing them with snacks, as well as their saliva, which contains electrolytes and antibodies. Promotion Hub

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While I have the goal of creating content on YouTube and TikTok and be more present on Substack and YouTube - I want to affirm that as I am completing graduate school, my nascent influencer efforts are garnering me incoming messages for professional positions related to my technical studies. I have not applied for any jobs -- but rather am finding that my visibility is doing the work for me of bringing in some really interesting and quite compelling opportunities to me. Keep shining and see what new and exciting things find you!

I know the value of building our own brand channels, content and communities. But one of the things we also need to consider as we grow is our ability to step on to other people's stages. I just got booked on one of the larger YouTube stages (150K subscribers) in my ecosystem. I will be giving a 1 hour talk on 3/26. I am not sharing the link since this isn't the right audience for the topic I'll be speaking about -- but I just want to remind you about the power of collaboration and stepping on to larger stages to grow your own. I hope that gives you some inspiration.