1. The “Trigger Event” Strategy (Time-Based Outreach) 🔥 Timing is everything. The best time to DM a prospect is right after a trigger event—something that indicates they’re in buying mode. ✅ Trigger Events Examples: They recently launched a new product/service They posted about a problem your offer solves They just hired new staff (growth mode = budget) They engaged with your content Example DM: "Hey [Name], saw you just launched [product/service]! Huge congrats. Many companies at this stage struggle with [common problem]. Just curious—are you currently looking for ways to [your solution]?" Why it works: You’re catching them at the perfect time Feels natural and timely instead of a random cold DM Increases response rate & interest level 2. Build a “Buyer Psychology-Optimized” Profile 🏆 Before sending DMs, your profile should SELL for you. If someone checks your profile, they should instantly see that: ✅ You solve their problem ✅ You have authority & proof ✅ You’re not a random salesperson 🔹 Profile Optimization Checklist: Clear bio (Who you help + results you create) Authority-building pinned posts (case studies, testimonials, insights) Professional profile picture Engaging posts that build trust Why it works: Increases DM reply rates Creates instant credibility Makes people trust you faster 3. The “Socratic Questioning” Technique 🧠 Instead of pitching right away, use strategic open-ended questions to guide them to realize they need you. Example: ❌ Weak DM: Hey, I help businesses scale to $100K/month. Want to book a call? ✅ Powerful DM: Hey [Name], quick question—what’s your biggest challenge right now when it comes to [your niche]? Follow-up Socratic Questions: 1️⃣ What’s stopping you from solving this now? 2️⃣ What’s the cost of NOT fixing this problem? 3️⃣ If I could show you a simple way to fix this, would you be open to a quick chat? Why it works: Gets them emotionally invested Makes them sell themselves on the call