1. Be Persistent with Follow-ups Most deals are closed after 5-7 follow-ups. You can’t afford to give up too soon. Craft follow-up messages that add value, keep the conversation fresh, and gently nudge them forward. Example: "Hey [Name], I know you’re busy, but I wanted to quickly share a new insight I just learned that could really benefit your [specific business area]. Let me know if you’d be open to a brief chat about it." Why it works: Persistence shows commitment and confidence. Gives them more chances to say yes as their situation evolves. Provides new value in each follow-up, keeping the conversation dynamic. 2. Always Redirect Objections with Empathy and Questions When a prospect throws an objection, it’s essential to redirect it with empathy and more questions. This shows you’re listening, and it gives you the opportunity to understand their true concerns. Example: "I understand that [objection], and I hear that from a lot of people. But just to make sure I’m clear, what would need to change for you to feel comfortable moving forward?" Why it works: Shows active listening and empathy. Helps uncover the real issue behind the objection. Redirects the conversation into a solution-based dialogue. 3. Close with a “Next Step” Commitment, Not a Hard Close In advanced sales, the hard close isn’t always the most effective approach. Instead, focus on getting a next-step commitment, which allows the prospect to take gradual steps toward the sale without feeling pressured. Example: "Based on what we’ve discussed, the next logical step is to hop on a quick call where I can show you exactly how we can help. Does Thursday or Friday work better for you?" Why it works: Low-pressure approach helps the prospect feel comfortable. Clear next steps make it easy for them to commit. The next step commitment moves them further along in the process, increasing the likelihood of a close. To truly excel as a DM setter in both B2B and B2C sales, your goal should always be to add value at every touchpoint, build trust, and keep the conversation focused on solving the prospect’s problem. Master these strategies, and you’ll become the best in the business.