1d • Coaching Tips
Build Your Cookie Jar.
David Goggins — one of the hardest human beings on the planet — has a concept that I think about all the time. He calls it the Cookie Jar.
The idea is simple. Every hard thing you've ever done, every obstacle you've overcome, every moment you chose to keep going when everything in you wanted to quit — that goes in the jar. And when you hit a wall, when the program gets hard, when that voice in your head starts telling you that you can't do this — you reach in and pull out a cookie.
You remind yourself of what you've already survived. What you've already pushed through. What you've already proven about yourself.
The cookies are already in there. You just have to start paying attention to them.
Every week you complete in this program? Cookie. Every morning you got up and did the work when you didn't feel like it? Cookie. Every time you chose the harder right thing over the easier wrong one? Cookie.
Those aren't small wins. Those are evidence. Evidence that you are exactly the kind of person who finishes what they start.
So start filling your jar. And the next time this program gets hard — and it will — reach in and remind yourself who you already are.
Drop one cookie in the comments below. One thing you've already done in this program that proves you have what it takes. Let's fill this jar together. 🍪🔥
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Build Your Cookie Jar.
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