Now, I'm far from expert, but I see lots of new creators making same mistake and I thought I will share what I learned over the years. Your community is a VEHICLE a potential member will use to get a RESULT. Let's say you are helping single dads lose weight. Point A: over-weight, low stamina, bad diet Point B: optimal BMI, high stamina, healthy diet Your community is the vehicle that takes them from point A to B. You are selling the strategy, the tools and whatever else they will need to get the result. Another thing I ought to add. If you have an improvement offer, you are already missing 80% of the market. That's because a lot of us don't like to admit we are failing. I learned this from Russel Brunson and he is damn right. Rather than saying: Increase your customers Boost your engagement Say: New way to get customers on autopilot Weird trick that gets instant engagement I hope this makes sense!