Skool’s Free Trial: How to Launch Without Losing Money
This is a step-by-step guide for beginners to maximize Skool's 14-day trial and achieve profitability right away. I've been speaking with lots of new members who aren't sure about jumping into a $99 monthly plan, so I want to share the beginner-friendly method I use with clients to launch a profitable Skool group from month one by making the most of that valuable free 14-day trial period. Phase 1 → Research your ideal member: study similar communities. See what they're doing right with their content, classroom setup, and calendar tab. Learn from what is currently working to refine your approach. Phase 2 → Get ready: have everything lined up before day one of your trial. That means text, images, videos—all set to go. This way, you can focus on monetizing your community instead of spending time on setup during the trial. Phase 3 → Get started: begin your free trial and get everything up and running on day 1. Choose a SEO-optimized group name, complete your setup, add all your content, and craft an engaging “Start Here” post. Efficiency is key here! Phase 4 → Boost visibility: with 13 days remaining, use short-form content on Instagram or TikTok to talk about your community’s “WHY & WHAT” and then offer a highly-specific “HOW-based freebie” in the form of a video or ebook with a CTA to join your paid community. Phase 5 → Achieve Profitability: aim for 5 paying members at $20/month, 3 at $33/month, or 1 at $99/month, depending on the value you can provide. Keep in mind that “affordable” doesn't always mean more conversions. That's all! Feel free to check out the 5-minute video for a more in-depth explanation. Ready to start your community? If you haven't started your trial yet, send me a DM with the word "TRIAL" and either I or someone from my team will hop on a free call to set up your new Skool group from scratch. I believe in this method so strongly that if you don’t make a profit in the first month, I'll cover your second month's fee and support you through any challenges until Skool pays off!