3d (edited) • + LEARN TO BUILD
Split testing helps you understand metrics. Boost traffic to anything
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🟢= KEY POINT
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➡️THIS IS WHATS HAPPENING
🟢So... I never spent time researching YOUTUBE. Honestly never took it serious enough to care.
Although, lol, recent events lead me into doing some quick research into why exactly the views are moving the way they are, as compared to the other Zetsumetsu Eoe channel I have with a lot more content and better production.
🟢Like yes, the look of your stuff matters. Thumbnail this.. lighting that, sound and cinematics, keywords and hashtags.
But, that's just how your videos position themselves within the audience. That's only half of the equation.
Starting a car without the keys u just kinda sit there.
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➡️THIS IS WHAT MATTERS
🟢What really matters is how the videos are posted. What your doing is digitizing information and placing it inside a system, that system is You Tube, and You Tube's system operates like a TV Social media hybrid.
Since it's primarily a Tv land, it operates more like a broadcast station than a social media.
But in the way a social media dose,... it places the things you want to see, Infront of the people that want to see it, and vice versa.
To that fact, we need to observe the way "a thing" is posted to You Tube, to determine what factors make it move in what direction.
🟢A thing I do in alot of my posts that have a video, i run in episode format. BECAUSE I LIKE episodes.. I'm old what do you want from me.
( IT'S ABOUT THE STORY.. sry any way lol ) A episodic format is similar to what a niche is, it applies everywhere.
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➡️THIS IS WHAT I NOTICED
🟢I run in episode format. this is ok for a tv station but since yt is hybrid, It seems like this is a problem.
if you think about it.. When your a viewer.
duh
🟢WHO WANTS TO START AT EP 35 .. WHO WANTS HOMEWORK
🟢 The point of content from any standpoint is to push engagement not push away.
As the creator coming from comics books and games, episodes are done this was to show progression and weight. In attempts to express the breath of a bit of information in a few letters.
🟢But when POSTING things to a TV STATION is mixed with a SOCIAL MEDIA SITE can be detrimental.
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➡️THIS IS HOW IT APPLIES TO ALL THINGS
🟢How it affects all channels?
Well, simply put.
A episodic format is similar to what a niche is. A thing that a particular group gravitates to, so unless your content is like water, meaning for everyone on the planet, then this applies to you too.
🟢Why is it a thing?
Looking at the images, we have 3 videos 2 are the same video with a different title
The other is a consistent show with a consistent title
Here is the hard truth about the Social media side of the hybrid.
Viewers are channel surfing, not browsing a library.
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➡️THIS IS THE RESEARCH
🟢WHATS THE PROBLEM?
When you label in a niche format... like "Workers" "final" "Ai" "Ep 1," "Ep 2," or "Ep 3," you are accidentally telling new viewers:
"You missed the beginning, or your not apart of this group, so don't bother watching this."
🟢WHATS THE FIX?
Here is the strategy to fix this for my two main content types, backed by data.
1. The "Action Story" Strategy (The RACE)
Data:
"Intro" video (ZEOe - THE RACE - INTRO Epic Winged Race to beyond the heavens and back) got 909 views and ~101% retention.
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Why?
Because it was a setup "Intro Epic Winged Race"—that promised immediate action.
But look at "Ep 3" (ZEOe - THE RACE - Ep 3 @ OVERDRIVE). It dropped to 35 views.
The Problem: Labeling them "Ep 1, Ep 2, Ep 3" killed your momentum.
New viewers don't want to do homework; they want to see the fight now.
🟢RESULTS FOR DESIRED OUTCOME:
We Treat posts like Sports Highlights, not TV episodes or volumes.
NOT LIKE THIS : ZEOe - THE RACE - Ep 3 @ OVERDRIVE
MORE LIKE THIS : Ice King vs. Flame Wing: Who is Faster?
In this way, each clip or video becomes a standalone "highlight" that anyone can enjoy without seeing the previous ones.
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➡️THIS IS PROOF OF METHOD
🟢If we look at the outlier Mr. Afterwards with the consistent tittle and framing;
videos (like ❤️🔥ZEoe (SoraReality) x MR AFTERWARDS - The BREAK) are holding steady around 800-1,100 views daily.
For the slower and moodier videos, the "Action Highlight" strategy won't work as well.
🟢The Fix: This is where you use your Questions/Engagement idea.
Treat these like "Teasers" or "Character Profiles" for your TV station.
🟢Stop doing things like this: (SoraReality) x MR AFTERWARDS - The BREAK
🟢Start doing things like this: He arrived to fix the timeline... but can he? ⏳
Why: You are inviting the viewer to figure out the mystery, story, or information.
I'm sure you all have built cool worlds!
Now you just need to lower the barrier to entry so people can walk right in
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Split testing helps you understand metrics. Boost traffic to anything
