Business Evaluation Phase
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Business Evaluation Phase
In the Business Evaluation Phase, you’ll pressure-test your idea, confirm market fit, and avoid costly missteps. Complete an Entrepreneur Idea Assessment, improve focus areas, run a business-name search, and follow our legal compliance checklist to secure registrations, licenses, and protections—so you can launch with confidence.
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Email Marketing 101
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Email Marketing 101
Learn what email marketing is and how you can use it to promote your products or services, build relationships, and engage with your audience. Learn how to communicate directly with potential and existing customers in a personalized and cost-effective way.
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Phase 1: Validate (weeks 1-3)
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Phase 1: Validate (weeks 1-3)
Prove there’s demand for your product or service. Lock your audience and problem, interview customers, draft a one-page offer, and pre-sell or book early commitments.
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Phase 2: Build (weeks 4-6)
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Phase 2: Build (weeks 4-6)
Create the minimum version that delivers results. Stand up your MVP, tighten delivery, and document simple SOPs for repeatable quality.
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Phase 3: Grow (weeks 7-9)
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Phase 3: Grow (weeks 7-9)
Attract and convert more of the right buyers. Install basic content, partnerships, and nurture; test pricing and pages; track the few metrics that matter.
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Phase 4: Scale (weeks 10-12)
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Phase 4: Scale (weeks 10-12)
Systemize and expand. Formalize ops and support, plan cash flow, add team/contractors, and build a 90-day roadmap to grow without chaos.
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