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Lacoste Concept Advert
To practice outfit, character & voice consistency, I made this Lacoste advert concept. I was aiming to capture Lacoste’s effortlessly cool vibe with an edge of playful sophistication. Leaning into the high end fashion brand style with warm colour grading. Looking forward to receiving feedback from you all!
Lacoste Concept Advert
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This is the heart of our community. Post your best renders here! Rule: Please include a brief sentence about your vision or the workflow you used. Let's inspire each other to reach commercial-grade quality.
hook is everything 🪝
We started with something extremely basic. Just a simple home photo of a handbag. Flat light, random background, nothing special. Honestly, pretty ugly. But the goal was simple. Turn this into a raw high fashion editorial without changing the product. So we opened Creative Chat in Trinity and started directing the concept. The first step was defining the visual language. We told Creative Chat we wanted a very specific aesthetic. Raw direct flash photography, a 35mm point and shoot look, harsh shadows, deep greens, slightly desaturated colors, no beautification, gritty documentary style fashion. Fashion, but almost anti fashion. From there we started building the scene. We used the original bag photo as an image reference and asked Creative Chat to construct the main shot that would define the whole editorial direction. The idea was to create one strong reference image that we could later use to generate the rest of the set with Vision 2.0. Creative Chat returned the following concept prompt that we used as the foundation for the entire series. Creative Prompt: Wide-angle shot, 35mm point-and-shoot aesthetic, raw unretouched direct-flash photography. The model is noticeably smaller in the frame, completely engulfed by a massive, overgrown natural bush that dominates the composition. Her pose is unconventional and candid: captured full-body from a distance, she is standing deep inside the foliage, leaning heavily to one side against the thick branches with an asymmetrical, relaxed slouch. Thick green leaves and branches physically cross her torso, legs, and face, deeply embedding her long textured white coat and dark sunglasses into the environment. Her arm hangs casually straight down among the lower leaves, holding a small off-white quilted vanity case handbag with a rigid gold semi-circular top handle, a gold chain strap, and a small gold emblem. Harsh, realistic distant direct camera flash illuminates her, casting stark, authentic black shadows deep into the foliage directly behind her. True-to-life, slightly muted and desaturated color palette, subdued natural greens. Ultra-realistic, gritty documentary-style high-fashion editorial, anti-fashion posture, no artificial beautification.
hook is everything 🪝
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