Most people struggle with hooks because they try to copy someone else’s voice.
But when your archetype drives the hook, writing content becomes way easier.
Here’s a simple framework you can use today.
Step 1 — Identify your dominant archetype tone
Examples:
Hero → challenge, courage, transformation
Every Wo(man)/Person → relatable, honest, real life
Rebel → disrupt the norm, call out the problem
Authority → teach, clarify, guide
Step 2 — Use this hook prompt
Fill in the blanks:
Hero Hook Prompt
“Most people think ___ is the problem. But the real reason you’re struggling with ___ is ___.”
Every Wo(man)/Person Hook Prompt
“Does anyone else feel like ___ when trying to ___?Because no one talks about how ___.”
Rebel Hook Prompt
“Unpopular opinion:___ isn’t the solution. The real issue is ___.”
Authority Hook Prompt
“If you’re struggling with ___, check this first:___.”
Step 3 — Turn it into a post
Example:
“Most people think they need another program. But the real reason they’re not making sales is they’re speaking in someone else’s voice.”
Simple. Clear. Natural.
Action Step:
Drop one hook below using this framework.
Bonus points if you post it on your platform today.
Execution > perfection.