Your Archetype = Your Hook Cheat Code
Most people struggle with hooks because they try to copy someone else’s voice. But when your archetype drives the hook, writing content becomes way easier. Here’s a simple framework you can use today. Step 1 — Identify your dominant archetype tone Examples: Hero → challenge, courage, transformation Every Wo(man)/Person → relatable, honest, real life Rebel → disrupt the norm, call out the problem Authority → teach, clarify, guide Step 2 — Use this hook prompt Fill in the blanks: Hero Hook Prompt “Most people think ___ is the problem. But the real reason you’re struggling with ___ is ___.” Every Wo(man)/Person Hook Prompt “Does anyone else feel like ___ when trying to ___?Because no one talks about how ___.” Rebel Hook Prompt “Unpopular opinion:___ isn’t the solution. The real issue is ___.” Authority Hook Prompt “If you’re struggling with ___, check this first:___.” Step 3 — Turn it into a post Example: “Most people think they need another program. But the real reason they’re not making sales is they’re speaking in someone else’s voice.” Simple. Clear. Natural. Action Step: Drop one hook below using this framework. Bonus points if you post it on your platform today. Execution > perfection.