My steps to take this week:
> I'm putting my website link back in my bio to measure decision behavior. Success metric is: email opt-ins per 100 profile visits
> Stop sending people to link casually: Link is for serious viewers only. My content must pre-qualify before directing traffic.
> I am to track 4 metrics for this week: 1) profile visits 2) capture page opt-ins 3) keywords commented and 4) Conversations started.
It states these 4 metrics tell the truth about revenue readiness.
My potential customers are having a "decision-clarity" problem based on the # of leads the capture page has gotten in the past. They are not reaching the internal moment of: "This is for me right now."
Lives accelerate trust. Trust is not my issue. My content is not creating "decision pressure".
My content should focus on: Decision based CTA's that require self-selection.
Off to Execution. :)