30d • General discussion
Some of my biggest “icks”
You spend enough time in this industry… and certain things just start to stand out.
Calling decks “levels”.
Cabins “rooms” or even worse “bedrooms”.
It immediately tells me you are not really in it yet.
Calling a yacht a “ship”.Or writing “yatch”… that one might be the worst of all.
Overusing Ai to the point where everything sounds the same. Clean, but completely empty.
Or not using the actual yacht name. Just random made up names and blurring out the image of the yachts name everywhere. That usually comes from people who don’t have direct access and are just pulling from somewhere else.
And then the big one. Websites and brochures that only list facts. Length, cabins, guests, year. All important, yes. But tell me something real.
What does it feel like onboard?
Why this yacht over another?
What actually makes it special?
Because at the end of the day, we are not selling specs. We are selling an experience.
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Some of my biggest “icks”
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