As some of you may know I have joined Seven Yachts at the start of this year as the director of charter. Seven Yachts has been around for over 11 years doing mostly day charters in Dubai as we own a couple of fantastic yachts and have a nice fleet locally. Over the past 8 months we have built an entire new strategy where we still have our day charters in Dubai, as, if done at a volume with the right infrastructure it is an interesting market. But, with my expertise in the so-called "term-charters", meaning longer term charters globally it was of course a no-brainer to make this expansion. With charter season heading into low season around March (earlier than expected due to the situation in the region), it was time to fully focus on this expansion and we shifted insanely quick. Building a full infrastructure behind the scenes to support the term charters and a strategy that suited Seven Yachts. Of course, up until this point it was quiet as we were not actively marketing this. But when our new website went live about 10 days ago the chaos started hahaha! All of sudden, we started getting 3-5 leads through the website per day and funnily enough I started receiving enquiries from anywhere and everywhere. It is like they all had the epiphany to finally book that yacht charter. This frankly happens every season but especially this one, as the situation in the middle east kept most charter clients at bay with their requests. Yet now, summer has hit and everyone is coming, ALL AT ONCE! But that is the fun of being a yacht charter broker, you just have to make sure you are prepared for it. For those interested, here is the new website: https://sevenyachts.com/

I was scrolling LinkedIn for 10 minutes the other day. Just casually. And within that short time I came across: 1. A junior marketing role at one of the top brokerages in the industry. 2. A customer success position at a high-end technical supplier that I personally know very well and only works with yachts 50 metres and above. 3. And another company with 3 open roles focused on exclusive travel. Not purely yachts, but Monaco F1, private yacht events, and very out-of-the-box experiences. That’s in 10 minutes. So when people say “it’s impossible to get into this industry”… I don’t agree. The opportunities are there. The difference is knowing where to look, and actually putting yourself forward when you see them. Because most people either don’t look properly… or don’t act when they find something. If you stay consistent with it, things start to open up. And most importantly, having the confidence. That is something the academy will bring you.

Summer season is in full swing, I have just moved back to Monaco to be close to my clients. 1. My. biggest win, launching the new website for Seven Yachts: www.sevenyachts.com a bit of a passion project for myself as I personally could not find a yacht brokerage website that was actually good with handwritten itineraries to actual notes on actual features on the yachts listed. It took over 6 months to get perfect but that is level we have to go to. Have a look! Get inspired ;) 2. Booked a nice catamaran in Croatia and 2 yachts in Mykonos for the same client. 3. Abu Dhabi F1 is picking up like crazy, most yachts are already under offer and it is proving to be a fantastic event at the end of the year. Discussing a nice project today with one of our clients for the race weekend! 4. And we have started planning the yacht shows in September! Are you planning to go to any of the yacht shows? Let me know? 5. I have finally also had the time to put a proper plan in place to record the academy. More to come soon! As you see, I don't just take on the role of being a yacht charter broker. I always love getting properly involved with a the business and develop it to the next level. Which we have definitely done for Seven Yachts over the past month, going from being the largest yacht brokerage house for luxury yacht charters in Dubai. To becoming established on the international charter market, very exciting times and very interesting to grow a business!