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Start Here 👋 Welcome to Yacht Broker Academy
Welcome — glad you're here. I'm John, a yacht broker in South Florida. I built this group for the people who message me constantly asking how to break into yacht sales — whether you're just exploring the idea, trying to land your first role, or already in the industry and leveling up. Here's how to get started: 1. Introduce yourself below. Drop a comment with: - Where you're based - Where you're at with yacht sales (exploring / breaking in / already working) - The one thing you're hoping to figure out here 2. Head to Ask a Broker and post whatever question is actually on your mind. That's what this group is for — no question is too basic. 3. Check the Classroom for the tools and resources I've put together. I read everything and I answer. Let's get you into this business.
How do I get my first job at a brokerage with zero experience?
This is the question I get more than any other, so let's start here. Good news: you don't need a maritime degree or a rich uncle. Yacht sales is one of the last businesses where showing up, knowing your stuff, and being useful still gets you in the door. Bad news: nobody's handing you a desk. You have to make yourself impossible to ignore. What actually works: - Show up in person. Walk into brokerages, walk the boat shows, hang around the marinas where the boats you want to sell are sitting. This is a relationship business — email doesn't cut it. - Know the inventory before you ask for a job. If you can talk intelligently about what's on a broker's docks or on a dealer's lot — the boats, the pricing, why one's moving and one isn't — you've already beaten 90% of the people who walk in cold. - Don't wait on a license to start — you can't get one yet anyway. In Florida the salesperson license has to be filed under an employing broker, so you can't go get licensed on your own and then shop yourself around. Land the affiliation first; the license comes once a broker's willing to bring you on. (Full breakdown in a separate post.) I started off in the marketing world. Having a knack for photography and videography put me in a position to learn, meet people, and be around the whole scene. From there I began my journey as a Yacht Broker. Ask me anything below — where you're at, what's blocking you. That's what this is for.
Two questions I get a lot - social media and surviving the slow early days
Getting these often enough that they're worth a real answer here. 1. Does social media actually lead to better sales leads? Honest answer: Yes, but not directly. Nobody scrolls Instagram and impulse-buys a $300K boat. What it does is build trust and keep you top of mind, so when someone is ready, you're the name they already know. It doesn't hand you leads. It makes the ones you get warmer, and it shortens the trust-building once they reach out. 2. It's a slow process building leads and relationships - how do you fill the in-between time early on? This is the one nobody warns you about lol, and it's where most people quit. The in-between time is the job. Waiting for a deal to close is how you go broke. What I did instead: Plan and create social media content DAILY, relentless outreach on Facebook Marketplace or groups, plant business cards EVERYWHERE, talk to ANYONE AND EVERYONE wherever I was (sandbar, bar, etc.) The dry stretches aren't dead time. That's when you build the machine that pays you later! 😁
For anyone here trying to break in
What's the one thing stopping you right now? Money, licensing, not knowing where to start? Drop it below and I'll answer every one.
For anyone here trying to break in
Real talk — is it salary or all commission?
Everyone wants to ask this and nobody does, so here it is. Yacht sales is a commission business. Most brokers work straight commission — you eat what you kill. A few shops might offer a draw (an advance against commissions you'll earn later) to get you through the slow early months, but plenty don't. Ask before you sign anything. Here's how the money actually works, because the headline number fools people. Say a boat sells for $300,000 at a 10% commission — that's $30,000. But: - The seller pays it, and you only get a dime when the deal closes. - If another broker brought the buyer (which is how many deals go), that $30K splits between the two sides — usually 50/50. Now you're at $15,000. This is called co-brokerage. - Then your side splits again with your brokerage. As a new salesperson that's often around half. Now you're at ~$7,500. So the "$30,000 commission" is really ~$7,500 in your pocket on that boat. That's not to scare you off — good brokers do very well — it's to set the expectation correctly: this is a pipeline game. You stack deals and relationships over time, and the dry spells are part of the model, not a sign you're failing. Questions on any of this? Drop them below.
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Break into yacht sales, taught by a working South Florida yacht broker. Straight answers for people trying to get into the business.
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