The Exterior Service Playbook
The complete roadmap from $180 to 7 figures in a 6-month season. Built by Casey Christianson — 15+ years running CC Inc, 5 divisions, 15 trucks, $1.5M/season with zero debt. Real systems, real numbers, no theory. Covers pricing, hiring, CRM setup, lead-to-payment SOPs, seasonal crew management, maintenance plans, KPIs by division, and the exact scaling math to go from solo operator to multi-crew operation. Every chapter comes from doing it wrong first, then building what actually works.