After sending 150k DMs... here's what works · DM Sales For Service Providers

Jason Fox

Dec '25 • General discussion

After sending 150k DMs... here's what works

And what will get you booked calls and closed deals

The 2 biggest "bad" DM mistakes I see are in the initial 'Colder' message and in following up with a lead

The reason is most people are selfish in both approaches

It's all about YOU

"Hey respond to me, buy my thing NOW"

When it should really be about easing their fears and letting know your intent, but also that you're a normal person... talking to you AI bot DM people

Let's fix 2 common mistakes:

"Hey Just Checking in"

Usually this gets on read, because it's selfish.

Side note: We have a document of 7 Advanced DM strategies (and 4 black hat ones) that helps solve all of this, comment 'DMs' below if you want access.

We solve this with 2 strategies

The first is when someone has been ghosting for a while, we need to get them to respond.

We say: "Hey got a quick Q, let me know when you're online"

Then we proceed with a Re-offer. Offering them a solution to a previous objection or obvious pain (more on this in the doc)

The second strategy is "Taking Responsibility"

If someone ghosts more than one message they'll likely continue to ghost as the guilt of ghosting sets in.

So switch the responsibility of them ghosting. Use this:

"Hey things have been crazy on my end, sorry for not checking in. How was your Thanksgiving? Eat good? or not enough haha, I was the later"

Now let's talk Cold messages, we have 2 approaches to solve the 'thanks for connecting' BS or the hard pitch.

The first approach is a framework called Context, Compliment, Connect. You need to not be so robotic here when using this.

Context = why you're reaching out

Compliment = something you actually like (not 'cool pic bro')

Connect = reason for them to reply/question

Simple framework but works when you aren't sure what the message should be.

The second approach is a "get this out of the way approach"

It's closer to a pitch then you'd think. You say what you do, who you help what you're doing on the platform and then ask a connection question

Because now they understand your intent. The response rate on this is higher than you'd think and the conversations usually continue in a positive way because every understands what you're doing

So give these a try... and stop with the BAD DMs

P.S. if you want a full doc on these plus 6+ more Strategies comment 'DMs' and I'll shoot it over

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