⚔️Don’t be afraid to piss people off (how to have unique content)⚔️

Euan Spencer

Mar 22 in ⚔️ ANNOUNCEMENTS ⚔️

Don’t be afraid to piss people off.

The biggest losers on the planet are the ones that try to fit in.

Here’s how to build your brand so good, that it gets your reader thinking about you all day (in a non sexual way):

//1// Perfectionism is underrated

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"Perfectionism"

This word has such a bad rep.

“Focus on volume”

“ALWAYS do more, more, more”

“Stop spending so much time on one piece”

Yes.

Get as many reps in as possible.

But on a fast-paced platform like X, people are flooded with 100+ ideas a day. If you aren’t memorable, you’ll not be remembered.

One AMAZING piece will always stick in the readers mind more than 50 "meh" pieces.

So ask yourself:

“is this the best quality I can produce with my current skills and knowledge? Or am I half-assing it to produce ‘volume’”

Be so good they can't ignore you.

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//2// Humanize your brand (and writing)

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Ever wondered why some brands stick in your mind like gum on shoe, while others just blend into the background?

People follow people.

Not only do they follow, but they:

• Become fans

• Buy every product

• Believe in you’re vision

But that won’t happen if you sound boring af.

When you sit down to write, do these 2 things:

1. Speak out loud as you type

2. Don’t filter your words as they come

Keep the conversational tone going all the way down the page. Ask the reader questions, get them thinking, engage them into the conversation.

If you only give dry value, why would they read you instead of ChatGPT?

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//3// Impact comes first

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I’ve researched purpose for 4+ years. The biggest lesson I’ve learned:

You understand yourself best when you aim to serve the world.

• Have a strong vision

• Understand the impact you want to make

• Build not only for you, but for the entire world

If you don’t, you’ll be washed out like the rest (and never make the impact you dream of making)

For example, since the day I decided to focus on impact, I've tripled my income and went full-time on building my passion.

1) Grab a pen & paper

2) Sit down

3) Ask yourself:

“What breaks your heart about the world today? What issue or challenge do you wanna help solve?”

4) Rally people around this

Visionaries change the world. Everyone else gets ignored. Dream big. Be bold.

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//4// Speak to one, reach thousands. Speak to many, reach none.

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Have you ever read a piece so good you felt it was meant to be read by you?

Your reader should feel that EVERY time he consumes from you.

Here’s exactly how to do that:

1) Set a 15 minute timer

2) Journal from the perspective of your ideal reader (ex: "I deeply fear...")

What does he wish was true about his current life situation? What BIG fears does he have? What kind of emotions does that make him feel? How does this tie in to the impact you want to make?

When you sit down to write, use these insights to write to him. Personally.

Narrow focus, broad impact.

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Thanks for reading

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If you got any value from this and want more banger posts in this community, make sure to leave a comment so I know y'all are reading ;)

The more comments = The more value I'll drop here

Again, thanks for your time.

See you soon...

⚔️The X Order Team ⚔️

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