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2h (edited) • 😺 Skool
Traffic Sources is LIVE - Skool News Broadcast Notes
You can now see exactly where each member comes from!
Pro Plan subscription gets the Traffic Analytics
- Grab your Skool link
- Share it everywhere
- See the data on where they from when they visit your community
If you're seeing more than 20% "Direct" then link source isn't tracking
You don't know where to double down
Skool Network = Discovery, Sidebar Suggestions,
Other = anything OTHER than the top 7 sources
Something "too nerdy" for this skool news episode 😹
Currently ads/organic are merged, will be separated soon!
Feature is live, improvements needed, more updates will ship in coming weeks
Summary
- New Growth dashboard shows About page visitors, signups, conversion rate, and new MRR from the last 30 days
- New MRR reflects recurring revenue from brand-new members only
- Traffic sources are broken down so you can see where signups come from and which sources convert best
- Conversion rate and new MRR can differ from traffic volume, revealing which platforms actually produce members and revenue
- Members list shows where each individual member joined from
- Hobby plan tracks only Skool Network; Pro tracks all traffic sources and reveals historical data when upgraded
- “Direct” traffic usually comes from typed URLs, bookmarks, emails, redirects, link shorteners, or link-in-bio tools that strip attribution
- “Other” bundles sources outside the top seven; individual members still show their specific source
- Attribution uses last-touch logic, with a 14-day window for affiliates
- Current reporting window is 30 days; longer lookback and ad vs organic breakdown are coming
- Ads and organic traffic from the same platforms are currently combined but will be separated in a future update
- Feature requires only sharing the Skool About page link directly; no UTMs or special links needed
Highlights
- See where traffic, signups, and revenue actually come from in one place
- Compare conversion rate by source, not just traffic volume
- Identify which channels produce paying members vs casual visitors
- Track new MRR by source to see real revenue contribution
- View per-member origin in the members list
- Affiliate clicks hold attribution for 14 days
- “Direct” often signals tracking loss from link tools or redirects
- “Other” groups lower-volume sources outside the top seven
- Hobby plan blurs non-Skool sources; Pro reveals full attribution
- Historical data becomes visible after upgrading to Pro
- Longer reporting windows and ad vs organic separation are planned updates
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Traffic Sources is LIVE - Skool News Broadcast Notes
skool.com/wise
Small Businesses: Create a powerful presence to increase visibility, reach and client loyalty with a connection hub more effective than social media
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