3h (edited) β€’ 😺 Skool
Traffic Sources is LIVE - Skool News Broadcast Notes
You can now see exactly where each member comes from!
Pro Plan subscription gets the Traffic Analytics
  1. Grab your Skool link
  2. Share it everywhere
  3. See the data on where they from when they visit your community
If you're seeing more than 20% "Direct" then link source isn't tracking
You don't know where to double down
Skool Network = Discovery, Sidebar Suggestions,
Other = anything OTHER than the top 7 sources
Something "too nerdy" for this skool news episode 😹
Currently ads/organic are merged, will be separated soon!
Feature is live, improvements needed, more updates will ship in coming weeks
Summary
  • New Growth dashboard shows About page visitors, signups, conversion rate, and new MRR from the last 30 days
  • New MRR reflects recurring revenue from brand-new members only
  • Traffic sources are broken down so you can see where signups come from and which sources convert best
  • Conversion rate and new MRR can differ from traffic volume, revealing which platforms actually produce members and revenue
  • Members list shows where each individual member joined from
  • Hobby plan tracks only Skool Network; Pro tracks all traffic sources and reveals historical data when upgraded
  • β€œDirect” traffic usually comes from typed URLs, bookmarks, emails, redirects, link shorteners, or link-in-bio tools that strip attribution
  • β€œOther” bundles sources outside the top seven; individual members still show their specific source
  • Attribution uses last-touch logic, with a 14-day window for affiliates
  • Current reporting window is 30 days; longer lookback and ad vs organic breakdown are coming
  • Ads and organic traffic from the same platforms are currently combined but will be separated in a future update
  • Feature requires only sharing the Skool About page link directly; no UTMs or special links needed
Highlights
  • See where traffic, signups, and revenue actually come from in one place
  • Compare conversion rate by source, not just traffic volume
  • Identify which channels produce paying members vs casual visitors
  • Track new MRR by source to see real revenue contribution
  • View per-member origin in the members list
  • Affiliate clicks hold attribution for 14 days
  • β€œDirect” often signals tracking loss from link tools or redirects
  • β€œOther” groups lower-volume sources outside the top seven
  • Hobby plan blurs non-Skool sources; Pro reveals full attribution
  • Historical data becomes visible after upgrading to Pro
  • Longer reporting windows and ad vs organic separation are planned updates
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8 comments
Wendy Wiseman
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Traffic Sources is LIVE - Skool News Broadcast Notes
WISE Skool Building πŸ€“
Small Businesses: Create a powerful presence to increase visibility, reach and client loyalty with a connection hub more effective than social media
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