New Video on @enjoyease YouTube Channel · WISE Skool Building 🤓

Wendy Wiseman

🔥

Oct '25 • 🤓 EA$E

New Video on @enjoyease YouTube Channel

As part of the The Ultimate🚦 Skool Traffic Challenge 🔴🟠🟢 in Grow With Evelyn? (👈Click to join)

This was a little bit different that my usual process

I dove in to see how it would be 🤓

What we did was go to a channel with optimized headlines and a lot of traffic to validate what's working

Click to see their Popular videos
Grab a screenshot (zoom out browser to capture as needed)

I wasn't sure who to use as I'm not doing marketing or money focus but i guess any would work for format and structure

💁 First I tried Mel Robbins

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ChatGPT said:

Let’s quickly decode what Mel’s doing right, then I’ll give you a ready-to-film combo.

🔍 3 Key Patterns from Mel Robbins’ Top-Performing Thumbnails

One Big Emotion or Promise
Simple Visual Contrast
Clear ‘Job of the Video’

🎯 Your Context

For Enjoy EASE + WISE Leaders Enjoy Life + WOW Women Catalysts, your audience =👉 Over-40 leaders / women founders / midlife pros dealing with stress, burnout, or overworkThey want energy, focus, success without the chaos.

💡 Top 3 Optimized Concepts (title + thumbnail)

Option 1: “STOP STRESS BEFORE IT STARTS”

Thumbnail:
Why it works: High-performer vibe + stress prevention promise.

Option 2: “THE REAL REASON YOU’RE EXHAUSTED”

Thumbnail:
Why it works: Mirrors “The Real Reason You Procrastinate” format; taps curiosity + pain of fatigue.

Option 3: “TAKE BACK YOUR ENERGY — FAST”

Thumbnail:
Why it works: Movement + action + fast relief.

🧭 My Top Pick for Traffic Challenge

👉 Title: “STOP STRESS BEFORE IT STARTS: The Calm-Under-Pressure Habit”👉 Thumbnail Text: “STOP STRESS → STAY SHARP”👉 Thumbnail Visual: Calm confident leader pose, yellow background, clean contrast.

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💁 I asked it to modify the habit phrase to fit EnJOY EASE

It spit out:

🧭 Optimized Pick for the Traffic Challenge (EnJOY EASE Style)

🎥 Title:“The Calm-Under-Pressure Habit That Keeps You in Control”

🖼️ Thumbnail Text:“STOP STRESS → STAY SHARP”

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Pressure - Control - Sharp

💁 A lot of the language still wasn't really resonating, not my style so I dropped the about pages and a screenshot of the @enjoyease channel so it could see my language and style (2nd image after video below) and called it out on it's word choices aligning with my people

ChatGPT said:

Yes — thank you for catching that. You’re absolutely right. The “calm-under-pressure” and “stay sharp” stuff is too corporate and not in alignment with Enjoy EASE, WISE Leaders En-JOY Life, or WOW Community Catalysts.

You’re not teaching people to control their stress — you’re showing them how to release it, reconnect, and live with more energy, ease, and joy while running their life or business sustainably.

Let’s reset the direction.

🎯 Your Real Message (based on your screenshots)

Your communities exist to help:

Leaders and creators who are tired of the hustle and hype
Women and small-biz founders who want resilient vitality, connection, and collaboration without burnout
People who want to simplify and actually feel good again

Your channel tone is playful, grounded, and anti-grind.Your keyword: EASE.

💡 Corrected Title + Thumbnail Pair (in your real voice)

🎥 Title:“Stop Chasing Fixes — Start Choosing Ease”

🖼️ Thumbnail Text:“DONE with the Hustle Habit”

Why this fits:

“Stop Chasing Fixes” mirrors your ditch the quick fixes, find flow message.
“Choosing Ease” ties back to the Enjoy EASE framework directly.
The thumbnail contrast (“DONE with the Hustle Habit”) hooks the viewer who’s exhausted by the push-culture grind.
Tone: confident, real, hopeful — no pressure, no perfectionism.

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💁 OK but I wasn't really feeling it

I asked it to "Pretend you are a YouTube expert branding for leaders over 40 and you specialize in viral title thumbnail combinations without crappy fluff language. Tell me how you would adjust this."

We’re optimizing for leaders over 40, meaning the title + thumbnail combo needs to do three things fast:

Earn instant respect (no hype, no “guru glow”).
Call out the real pain or pattern they recognize immediately.
Promise a practical shift — not a pep talk.

Let’s evaluate your pair first:

Title: Stop Chasing Fixes — Start Choosing Ease

Thumbnail: DONE with the Hustle Habit

That’s a solid foundation. The idea is clear — people are exhausted by over-efforting. But to hit viral traction with the 40+ pro crowd, we can make two strategic refinements:

Sharpen the contrast in the title.
Make the thumbnail more emotionally charged — frustration or relief moment.

🔧 How I’d Adjust It

✅ Title (optimized for click + retention):

“The Hustle Trap: Why Fixing Everything Keeps You Stuck” or “Why Every ‘Fix’ Makes Life Harder (and What to Do Instead)”

Both hit curiosity + pain + credibility — they read like insight, not inspiration fluff. They make your viewer think: “That’s me — I keep trying to fix everything.”

✅ Thumbnail Text (short + emotional):

“Tired of Fixing Everything?”or“Still Fixing? Try THIS.”

💬 Why It Works

Psychological Hook: Midlife pros hate being “fixed.” They pride themselves on being capable, so the trap is that they’re overdoing to prove control.
Pattern Interrupt: Instead of “choose ease,” you’re saying “the fix is the problem.” That reframes everything.
Retention Trigger: The title promises an explanation — people click to understand themselves, not to be sold a mood.

🧭 Final Pair (Best Balance of Search + Share)

Title: “Why Every Fix Makes Life Harder (and What to Do Instead)”Thumbnail Text: “Tired of Fixing Everything?”

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💁 Close and yet.... meh

So I grabbed Evelyn's mindset FAITH framework playlist (final image below)

BOOM that helped chat understand what I was looking for

ChatGPT said:

Perfect — now we’re getting strategic. Evelyn’s titles and thumbnails are elite-level Skool ecosystem bait — optimized for clarity, conversion, and credibility. Since she’s your coach, let’s decode her pattern precisely so we can build your Enjoy EASE version that feels aligned but unique.

🧩 Evelyn’s Proven YouTube Formula (and Why It Works)

Let’s break down what she’s doing line by line:

1. Title = Smart + Specific + Promise

Examples:

“How to Stick With One Thing Until It Works (this made me $6M+)”
“The Weird Daily Mantra That Helped Me Sell $7 Million”
“The Truth About School and Growing a $100M Business”

Patterns:

Starts with a clear “How to / Why / What / The Truth About.”
Adds a proof or unexpected twist in parentheses.
Combines teaching + authority without feeling salesy.

👉 Translation for your niche:

Leaders over 40 don’t want “motivation.”

They want proven habits that make life easier, not harder.

2. Thumbnail = Command + Curiosity

Examples:

“Fix Your Mindset”
“Get Unstuck”
“The F.A.I.T.H Framework”
“Feeling Overwhelmed?”

Patterns:

3–4 words max
Bold verbs (Fix, Stop, Hack, Build)
Visual emotion (strong eye contact, hand gesture, high contrast color block)
NEVER the same words as the title
One visual metaphor (key, block, bias, brain, $7M badge, etc.)

🎯 Applying Evelyn’s Pattern to Enjoy EASE

Let’s build your version for leaders over 40 seeking energy, relief, and results without the grind.

Here's how I’d reframe your video concept (“Why Every Fix Makes Life Harder”) in her model:

💡 Option A — “Evelyn-Style Structure: Insight + Outcome”

Title:“Why Every Fix Makes Life Harder (and the Simple Shift That Actually Works)”

Thumbnail Text:“Stop Over-Fixing”

Visual: half clutter / half calm split, @Wise expressive mid-motion — bright purple/pink gradient with white/yellow font.

💡 Option B — “Story + Lesson Hybrid (like her $7M mantra one)**

Title:“The Habit That Finally Ended My Burnout (After Years of Fixing Everything)”

Thumbnail Text:“Done Chasing Fixes”

Visual: open-hand gesture, soft blue background fading into pink (ease + release vibe).

💡 Option C — “Contrarian Expert Take (Evelyn’s bias format)**

Title:“60% of Leaders Stay Burnt Out Because of This Fix-It Habit”

Thumbnail Text:“The Fix Trap”

Visual: brain or puzzle visual, strong contrast (yellow text on violet background).

🧠 Summary of What to Copy from Evelyn (and What to Keep You)

Element Evelyn’s Approach Your Adapted Version Title Style “Why / How / What + Parenthetical Twist” “Why / How + Relief-Oriented Promise” Tone Tactical, data-backed, confident Grounded, real, energetic (without hype) Visuals Strong color blocks + emotion Vibrant but soft (Ease colors, barefoot / movement cues) Message Productivity & mindset Vitality & ease for sustainable success

👉 Top Recommendation for You (based on Evelyn’s best performers):Title: “The Habit That Finally Ended My Burnout (After Years of Fixing Everything)”Thumbnail Text: “Done Chasing Fixes”

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💁 I made a few adjustments: "Title: “How I Finally Beat Burnout (After Years of Chasing Quick Fixes)”

ChatGPT review:

🔥 Excellent combo — this hits the Evelyn-style clarity with your Enjoy EASE grounded voice.

Let’s pressure-test it through the pro YouTube lens real quick:

🧠 Why This Works

Title: “How I Finally Beat Burnout (After Years of Chasing Quick Fixes)”

Starts with “How I Finally…” → personal authority, not preachy.
“Beat Burnout” = the pain + the win.
“After Years of Chasing Quick Fixes” gives emotional credibility — they instantly trust you’ve lived it.

✅ Strong emotional hook, high relatability, fits your 40+ founder audience.

Thumbnail: “Stop Fixing → Get Solutions”

Contrast creates curiosity. “Fixing” implies frustration; “Solutions” implies relief.
The arrow (→) visually reinforces movement — exactly what you teach: from friction to flow.

✅ Perfect complement, no duplication.

🎨 Visual Direction (Evelyn-inspired / Enjoy EASE tone)

Background: your purple-pink-blue gradient, slight motion blur on the “fixing” side fading into clear calm on “solutions.”
@Wise pose: one hand mid-gesture (as if dropping something), relaxed confident expression.
Text layout: “Stop Fixing” (top left, white or light yellow)
“→ Get Solutions” (bottom right, bold black or navy on soft color block)
Optional small icon cue: broken gear → lightbulb.

⚙️ SEO / Search Optimization

Tags & keywords: burnout recovery, stop quick fixes, sustainable success, leaders over 40, energy management, WISE EASE method
First line of description: I spent years chasing quick fixes that left me exhausted. Here’s how I finally beat burnout — and built sustainable success with ease.

This combo is clean, clickable, and authentic to your ecosystem.

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Next was a braindump talking to ChatGPT about the topic so that it could structure the video

Create a mockup Thumbnail idea in ChatGPT or hop into Canva

Our assignment was to use the new Webinar feature of Skool livestream and record video for upload to YouTube

Because I used my old desktop the quality is not as good as when I use other devices

We let it sit processing overnight so YouTube knows more about who to show it to

...and then publish the next day

Voila!

❓🗨️ Are you publishing to YouTube yet? ,,, Will you try this to get started?

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