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18d • 🌿 Entrepreneurial Growth
What is THE MELD?
In 2017, while I was still recovering from my breakdown, I was searching for Natural Therapists to help me (I had chosen not to use drugs). They were very hard to find.
To say thank you to those who helped me, I decided to form a community and bring the local therapists together, to share their story and get to know each other, and invite the unwell to also meet them.
A virus and lockdowns shut us down!
So I took The MELD online - as a Facebook Group. We were nomads, so everywhere I went, I started another community...
I identified the problem most therapists had was being found, just like when I was trying to find one. The other problem was the limited amount of information available on alternative therapies, to know which one I needed. So I started a web page and shared information about the world of alternative healers. I shared my content to my Facebook page - and the algorithm pushed my posts down the feed, as insignificant... I know this because I received messages from Facebook that said exactly that.
Over time I came to the conclusion that the algorithm would be a perpetual hinderance, because the social media platform is a commercial enterprise that supports the mainstream systems. I was going against the flow, and therefore not something to be promoted.
I tried a few other social media platforms, but they all seemed to be 'managed' in the same way.
Then I found Skool. A community based platform not recognized by the mainstream platforms, and one with a focus like I needed it to be to build Community. So here I am, recreating The MELD.
I have not used the name because introducing something new and a new name has proven more of a battle than it's worth to fight. We may go there again in the future, just not now.
The Healers Hub is where I now put 99% of my focus, helping healers, and people who market wellness products and services, to be found. I'll come back tomorrow and share more of this story.
Tell us about your contribution to the wellness industry is.
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What is THE MELD?
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