I’m starting this space to document my path building Waypoint Health Advisory—a private health navigation and advocacy business. The goal here is simple: ⚫️ Share real, behind-the-scenes lessons as I build this business from scratch ⚫️ Teach people how to better advocate for themselves and their families in the healthcare system ⚫️ Break down what’s working, what’s not, and what I’d do differently if I had to start over If you’ve ever thought about starting your own health navigation business (or just want to sharpen your advocacy skills), you’ll find value here. This first post is just me planting the flag. In the weeks ahead, I’ll post frameworks, scripts, and practical strategies anyone can use—whether you’re navigating care for your family or considering building a business like this yourself. Let’s make healthcare less overwhelming, one step at a time. —Kody