11d • Weekly Action Plays
A little reciprocity goes a long way
Sometimes the best first step to a source of warm leads is to show appreciation for your peers publicly.
What do i mean by this?
When you call out complimentary businesses that stands out to you, you open the door to a warm conversation by that owner.
9 times out of 10, that owner is looking to solve the same problem as you: getting more leads.
Give it to them by collaborating.
A great example of this is with Jared from Subway.
Jared was already working on a cool thing on his own (weight loss) and wasn't worried to shout out appreciation to the source (Subway).
Subway took a liking to the experience they had and pulled Jared in to collaborate.
Through the best of their partnership, they created $8 Billion dollars in added revenue because of this collaboration.
My point here is this:
Sometimes the best first step to a source of warm leads is to show appreciation for your peers publicly.
The Reciprocity will compounds.
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A little reciprocity goes a long way
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