Google Trends: Finding What People Actually Want · Breakthrough Elites

Google Trends: Finding What People Actually Want

🙄 Last month, I sat with a coffee and typed two phrases into Google Trends. In one second, the graph told me a truth my “gut feeling” had missed. I changed my content plan that day—and the next posts performed better with less stress. This is how I now use Trends before I create.

🤔 Why It Matters:

Guessing leads to random results. Google Trends displays real-time search interest over time, by location, and by season. You stop guessing and start making content people already look for.

📈 Insight Attention is not equal. Trends reveal demand patterns (steady vs. spiky), the language people use, and where interest is strongest. When your topic matches real demand, everything feels easier—ideas, hooks, timing.

😎 How I use it, step by step:

I began with a simple question: Which topic should I talk about every week for a year? In Trends, I set Location: Canada (or your audience country), Time: Past 12 months, and picked a Category close to my niche. I compared two phrases that my audience cares about. One line was stable; the other was noisy. I chose the stable one—reliable demand beats hype.

🤫 Then I clicked Related Queries. There I found the exact words people type—great titles and hooks. I noticed seasonality: interest spiked every January and dipped in July. So I scheduled evergreen posts for slow months and big guides for peak months.

🤩 Next, I switched Search Type to YouTube. Different story: one phrase did far better on video. That told me where to invest in Reels/Shorts. I also checked Subregion/City to see where interest is strongest. For local content, this is gold—you can mention city-specific angles.

🥳 Finally, I saved three phrases with clear demand and wrote a small weekly plan. No more “what do I post today?” panic. I batch-recorded with confidence because the topics were already validated.

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