Imagine landing on a website because you’re curious about a problem.
You’re not comparing tools yet. You’re not convinced you even need one.
Then the first thing you see is “Book a call.”
Nothing is wrong with the offer. It just doesn’t match where you are mentally.
At that moment, the call feels like work, not help.
Most lead generation fails here — not because the offer is bad, but because the next step asks for more commitment than the buyer is ready to give.
When the next step feels heavy, people don’t say no.They just leave.