11d • General discussion
The 3-layer niche one-liner (steal this)
Steal this. The one sentence that makes you findable.
"I help [industry] handle [problem] using [tools]."
Three layers, and you need all three:
- Industry: not "small businesses." Shopify brands. Dental clinics. SaaS startups.
- Problem: the thing you own, not the tasks you do. "Handle customer support" beats "do admin."
- Tools: the real stack. Zendesk. Klaviyo. Notion.
Thin version: "I'm a virtual assistant." Invisible.
Rich version: "I help Shopify brands handle customer support using Zendesk and Gorgias." Findable, pitchable, hireable.
Recruiters search role + industry + tools. Give the search something to grab.
Write yours right now and drop it in the comments. I'll tell you which layer is missing.
4
1 comment
The 3-layer niche one-liner (steal this)
Suggested communities
Powered by