18d • General discussion
Stop Selling Services. Start Delivering Results
Most VAs sell services:
- “I build websites”
- “I manage websites”
- “I update websites”
But small business owners don’t actually want a website.
They want:
- More phone calls
- More leads
- More customers in their area
A website is just a tool, not the goal.
When you sell “website services,” you get:
- One-off jobs
- Price shopping
- Low retainers
When you focus on results, everything changes.
A results-focused website:
- Helps the business show up locally
- Makes it easy for people to call
- Supports Google visibility
- Converts visitors into leads
That’s where VAs create real value.
Same skills.
Different positioning.
Stop selling what you do.
Start selling what happens after.
That’s how you move from tasks → retainers → long-term clients.
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Stop Selling Services. Start Delivering Results
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