2d • General discussion
Put your values on the page. Watch the right clients self-select.
Most VAs hide what they stand for. They think it narrows the pool.
It does the opposite.
When you state your work ethic, your communication standards, what you will and will not tolerate, two things happen. The clients who share those values recognize you and pick you over someone equally skilled. The ones who do not align quietly remove themselves. Both sides save time.
It does not have to be heavy. Family-first works. Honesty above everything works. Whatever you are actually unapologetic about.
What you put on the page, you normalize for the people who hire you.
Pick one value you have never said out loud in your business. Try putting it where a client can see it.
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Put your values on the page. Watch the right clients self-select.
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