6d • General discussion
'Niche down' is half-baked advice
You niched down and it still didn't work. So you decided niching is overrated.
It's not. You niched on one layer.
Most people pick a role title, or an industry, or a tool, and stop. That's a thin niche. Still generic, just narrower.
A rich niche stacks three layers:
- Industry context: not "small businesses." Shopify brands. Dental clinics. SaaS startups.
- Problem ownership: the system you own, not the tasks you do. This is the layer almost everyone skips. Task executors are replaceable. Problem owners are not.
- Tool fluency: the actual stack. Zendesk. Klaviyo. Notion.
Recruiters search role + industry + tools. Not adjectives. Your niche one-liner is search optimization, not a personality statement.
"I help [industry] handle [problem] using [tools]." Write yours and drop it below.
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'Niche down' is half-baked advice
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