27d • General discussion
This PPP YouTube Formula WORKS
Quick thoughts:
I'm reviewing my YouTube content strategy for 2026.
Looking at my top 5 videos, one thing remains true:
The PACKAGING is why they work.
For example, below is the thumbnail for my video: I’ve Written 300+ YouTube Videos — Here's the Perfect Script
Let's break it down using the PPP Formula.
PPP stands for Proof, Promise, Plan.
People want PROOF you can help them.
People want a PROMISE that if they click the video, they'll get something out of it.
People want a PLAN they can follow to get the PROMISE.
So if you want people to click on your video, you need to hit ALL three factors.
Let's break down my title:
"I’ve Written 300+ YouTube Videos — Here's the Perfect Script"
- PROOF: I've Written 300+ YouTube Videos ("I've" and "300+" imply evidence)
- PROMISE: Here's the Perfect Script ("Here's" implies they'll get something)
- PLAN: The thumbnail visualizes the path to writing the perfect script
This takes some creativity. You can't fit detailed reasons to click in 55 characters.
You need to use the title and thumbnail together to IMPLY the viewer will get one desired outcome.
Now what?
Look at the channels you're subscribed to.
See if you can find the proof, promise, and plan in their packaging.
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This PPP YouTube Formula WORKS
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