Oct 28 • General discussion
What does Meta’s Andromeda update mean for you?
And what’s UpHex doing about it?
Here’s what changed and why it matters:
**Micro-targeting is dead.**
No more 15 ad sets with hyper-specific filters.
The algo works better with broad campaigns and clean structures.
☝️This is not much of an update or us, we’ve been preaching this for a long time already.
**Creative is the targeting.**
Meta doesn’t just pick audiences anymore, it matches each user to the creative that fits them best.
☝️This is not much of an update or us, we’ve been preaching this for a long time already
**Variety beats duplication.**
Five headlines that say the same thing? Waste of time.
What works now is distinct angles, pain, proof, ROI, opportunity, authority.
☝️This is new(ish). But variety in your creative has longer paying dividends when it comes to back-end optimization.
Gonna be a lot easier!
So here’s what you should actually do:
Run broad campaigns with Campaign Budget Optimization.
Use Dynamic Creative: load in 5 very different creatives so Meta can mix and match what converts.
Build angles, not duplicates: Like “Stop wasting money” vs “Here’s a new opportunity” vs “300+ businesses already trust us.”
Pretty easy actually.
**Current recommendations:**
1. If you have campaigns running and getting results… just let them go.
Don’t stress out and think you gotta react… let them ride baby.
2. Take your winning templates, duplicate them, and make these changes:
- Switch to dynamic creative
- Get up to 5 distinct angles
- Get three headline-copy variables
We’re gonna update Uppie to perform this for you as well.
In the meantime, if you want a GPT that’ll spit this out for ya…
**Comment “Team UpHex”**
Also, I just gotta say…
This is exactly what we’ve built Uphex around for years.
Simple structures.
Creative-led targeting.
Campaigns that optimize themselves.
That’s why our agencies consistently see lead costs around $12.
That’s why the best agencies in the game use UpHex.
And that’s why shifts like Andromeda don’t hurt our clients…
They help you scale.
This update is going to give a unique opportunity to agencies…
I’m talking about making more and doing way less.
But if you don’t know how to take advantage of the change…
It might not be YOUR opportunity.
If you want to jump on this new AI Ads wave…
Be an UpHex user.
Consider our MVP Coaching to get the right skills.
To the victor goal the spoils.
Sam
P.S. Questions? Post em in the comments?
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What does Meta’s Andromeda update mean for you?
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