Feb 16 • Daily Engagement
I almost torpedoed my own business this morning. Here’s why.
We talk about the Unshakeable Framework all the time, but today, it did something I didn't expect: It called me out on my own crap.
I caught myself 'majoring in minors'—trying to scrap a proven, finished funnel for a 'sexier' live event model because I was getting impatient. I was dressing up self-sabotage as a 'strategic pivot.'
The truth? I was blaming the vehicle instead of driving the car.
Where are you currently 'rebuilding' or 'perfecting' something as an excuse to avoid the vulnerability of actually launching it? Are you fixing a model problem, or do you actually have an execution problem?"
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I almost torpedoed my own business this morning. Here’s why.
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