Are you a Best-Kept Secret or a Market Force?
Most business owners spend 90% of their time perfecting a product that only 10% of their market even knows exists. In the Drift to Drive framework, this is a fatal error in Exposure. Grant Cardone says, 'Obscurity is your biggest problem.' Alex Hormozi says, 'The person who can provide the most value to the most people wins.' If you’re waiting for your website to be 'perfect' or your script to be 'flawless' before you go big, you aren't being a professional—you're being invisible. The Question: If you were forced to generate 100 new leads in the next 48 hours or your business would close forever, what is the one 'bold, slightly uncomfortable' move you would make that you’ve been avoiding? Drop your 48-hour move below. Let’s get some heat on these businesses.