I’m building and testing practical systems for small businesses and creators to get more value and recover the leads and audiences they already have.
I’m currently exploring:
- lead tracking and pipeline systems
- follow-up and reactivation
- client journeys
- CRM workflows in Notion / HubSpot
- AI-assisted lead research and qualification
- lightweight automations
This is where I document what I’m learning, testing and building in public.
Current focus: helping community-led businesses identify warm members and leads who never converted, and creating simple systems to follow up with them
Let's find the lost clients!