What is UNLICENSED all about ?
UNLICENSED is based on 3 things.
The 3 Pillars:
  1. Permissionless Action
  2. Presence
  3. Self-Lead
I felt like I owe you explanations. So this is me expanding upon those 3 pillars.
1. Permissionless Action-Taking
Reject the default path. Move without waiting. Build without asking.
This pillar is about cultivating a bias toward action and dismantling the invisible scripts that keep you stuck in “safe” but soul-numbing careers or absurdly limiting lifestyles. It’s about choosing your own hardship — even if it’s messy, nonlinear, or unconventional.
What it includes:
  • Unlearning the default: Challenging inherited beliefs about success, prestige, and “doing it right”
  • Action-bias: Build before you're ready, speak before you're perfect, move before you're certain
  • Ruthless prioritization: delete or delegate things that make no differences. Protect your time
  • Luck Management: Stack proof, rig the odds, increase your luck surface area.
  • Career rebellion: Escaping the trap of high-status, moderate money, low-fulfillment paths
  • "F*ck it, we ball" Mentality: Moving forward, no matter what the board looks like.
  • Micro-bravery: Daily reps of courage — sending the message, launching the offer, making the ask
  • Input compounding: anything above zero compounds. Do some, not none. Beneficial > Optimal
  • Creative autonomy: Making things that matter without waiting for credentials or "worthiness"
  • Failure fluency: Reframing mistakes as momentum, information to be used.
THAT'S SPEED.
TL;DR Move fast. Break things. Dream big. Act bigger. Plan bold plays and get in the game.
2. Presence
Speak with character, clarity, and emotional resonance. Make the most of where your feet are right here, right now. Use words. Convey ambition. Ask questions. Be unforgettable. Capitalize on opportunity-filled moments. Fill the room with energy. Embody conviction, playfulness, and enthusiasm.
This pillar is about mastering the art of spontaneous, high-impact communication — whether in conversation, on stage, or online. It’s not just about being articulate; it’s about being alive when you speak.
What it includes:
  • Conversational confidence: Ditching overthinking and learning to flow with what is available
  • Public speaking : Owning the room, commanding attention, storytelling that make people pause
  • Emotional intelligence: Reading the room, regulating yourself, responding with curiosity
  • Social inclination: communication matters because people matter — initiate connection
  • Optimism & enthusiasm: Using energy as a trademark.
  • Authentic expression: Saying what you mean, even when it’s messy or vulnerable
  • Charisma (yeah): Voice, body language, pacing, word-choice, and tone
  • Spontaneity drills: Improvisation, riffing, and real-time idea shaping
  • Opportunism: Start where you are, use what you have, do what you can
THAT'S SIGNAL.
TL;DR: Be unmistakable in the room. Speak. Initiate. Crack jokes. Turn moments into momentum.
3. Self-Lead
Build a mind that works with you, not against you.
This pillar is about mastering your internal world — your thoughts, emotions, beliefs, and nervous system — so you can lead yourself with clarity, resilience, and joy. It’s the foundation for everything else.
What it includes:
  • Neuroscience of self-f*ckups: Why we get stuck, and how to rewire
  • Internal dialogue: Replacing self-criticism with intra-personal collaboration
  • Nervous system regulation: Breathwork, movement, and practices to restore calm and clarity
  • Mind Game: Reframing, belief audits, mental toughness models, and emotional agility
  • Benefit-focused belief systems: Designing a worldview that supports your goals and values
  • Decision track: only operate from love, joy, and compassion. The track of fear is shortlived bullsh*t
  • HALT BS2 framework: Recognizing when you're hungry, angry, lonely, tired, bored, scared, or stressed — and responding like an actual human in control
THAT'S STABILITY
TL;DR: Run your inner controls. Help yourself. Regulate the Human Dashboard, reframe, recover.
Recap:
  1. Permissionless Action - SPEED
  2. Presence - SIGNAL
  3. Self-Lead - STABILITY
1 → 2: Speed manufactures luck; Signal converts it.
2 → 3: Signal raises pressure; Stability absorbs it.
3 → 1: Stability reduces friction; Speed scales again.
That's the logic. That's the explanations.
UNLICENSED also covers the top time-tested physiological predispositions (as bonus material) to help you smooth sail your humaness through and through.
Got something to add and/or ask?
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Justin Simard
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What is UNLICENSED all about ?
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