Most of us don’t struggle because we lack a plan or a skill.
We struggle because a part of us is still on mute.
You can be posting, learning, and ‘doing the work.’
But if your inner dialogue is whispering “who am I to do this?” while your hands are typing the sales page… you’re at war with yourself.
This isn’t just a mindset block. It’s a profit leak.
We were conditioned to outsource our truth... to seek permission, certainty, and validation from everywhere but within. That pattern doesn't just stifle creativity; it silences pricing confidence, dilutes offers, and keeps brilliant work in the drafts folder.
You cannot build a bold business with a hesitant identity.
Here’s a 60-second practice to reconnect (no fixing, no forcing):
The Founder's Gut Check
- Pause. Take one deep breath.
- Say to yourself: “I need more credentials before I can charge this.”
- Don’t think. Just feel. Does your body feel expansive (open, calm) or contracting (tight, heavy)?
- Now try: “My experience is valid, and my offer creates real change.”
- Notice the shift. Name it. Expansive or Contracting?
Your nervous system holds a truth your overthinking mind debates. An expansive feeling is a green light. A contracting one is your body’s red flag.
This week, use this check before you:
- Hesitate to post that Reel
- Discount your price
- Say “I’m just brainstorming” instead of “I’m building”
Drop a👇 below with one word: what came up for you EXPANSIVE or CONTRACTING?
Start here. Your clarity... and your profit... are on the other side of that answer.