11d • General
Mission & Vision
Last week we discussed our Mission as entrepreneurs. I wanted to follow up on some of the learnings I've come away with.
VISION = Where you’re going + the world you want to help create (future).
- It describes your destination, not your day-to-day work.
- It’s aspirational.
- It answers: “What change do we want to make in the world long-term?”
- Think: future impact, world-building, big picture.
Example: "I want to put curiosity back at the forefront of humanity where it belongs. By creating businesses where curiosity is seen as a core human skill (not a luxury) and people feel empowered to design lives that actually light them up."
MISSION = What you do + how you do it (today).
- It describes your role, approach, and impact in the present.
- It’s action-oriented.
- It answers: “What are we here to do right now, and how do we help people?”
- Think: function, service, method, purpose in motion.
Example:“Through coaching & creative content, I help people reconnect with their curiosity so they can live with more clarity, creativity, and joy.”
The simple difference:
- Mission = the work you do.
- Vision = the world you’re building by doing it.
This post was also inspired by a recent webinar I was in, where the entrepreneur shared his Purpose (attached).
Curious to hear what you all think and would love to know about your mission and vision for your business!
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Mission & Vision
Leaderboard (30-day)
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+29
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+22
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+19
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+10
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