When Vincent van Gogh died, he left behind a widow, a baby, and 400 unsold paintings crammed into a tiny Paris apartment. Most would have seen a burden. His sister-in-law, Johanna van Gogh, saw a legacy waiting to be unleashed. She didn't have a big budget or a massive platform. She had a story. Her "Marketing Campaign" was built on three powerful pillars: 1. The Relentless Nurture: She didn't just store the paintings. She organized exhibitions, one by one, writing to curators, critics, anyone who would listen. She was the ultimate "content creator," consistently shipping the message of Vincent's genius. 2. The Compelling Narrative: She published Vincent's heartfelt letters to his brother Theo. She didn't just sell art; she sold the story—the passion, the struggle, the profound love behind every brushstroke. She made people feel the man behind the masterpieces. 3. The Unshakable Belief: In a world that saw chaos, she saw beauty. Her conviction was her currency. She held a vision for his work that no one else could see, and she held it until the world finally saw it too. Within a few years of his death, the art world that had ignored Vincent was now celebrating him. The "failed" artist became immortal. Johanna’s campaign reminds us: The most powerful marketing isn't about shouting the loudest. It's about believing the deepest, nurturing consistently, and telling a story so true it changes the way people see. She took what was overlooked and made it unforgettable. What's a story only YOU can tell about your work? Share one below. 👇 https://www.instagram.com/reel/DRhf4WOjIXY/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== 🚀 QUICK POLL: Founders, I need your vote! 🚀 If I brought in a storytelling expert to host a short mastermind session to help everyone craft their powerful, magnetic founder story... (free session) Would you be seriously interested? (We need 10 yes minimum)

So excited to have you joining us @David Mary in the Unleashed Tribe! We're really looking forward to reading your intro and getting to know you better. We're revamping the classroom and live meetings with exciting new upgrades... more info dropping soon! 🚀 I like to say here: "Accountability is the glue that turns commitment into results." 💪 Make yourself at home - this community is all about supporting each other as we turn ideas into action and potential into profit! Welcome to the crew!

Goran shared this document with me and it is packed with useful insights. I’m passing it on here so you can benefit from it as well. Big thanks to Goran for bringing it to our attention.

@Marek P. asked the question.. what is your mission??! .. Sooo have fun watching us stumble around (it's only part of the meeting).. and then comment below what YOUR MISSION/VISION is, I promise you.. formulating your mission and saying it out loud is 1/2 the battle. (Oh and @Clare McCaughan was in the meeting also but had internet connection issues sadly) Happy hump day!

Everyone please help me extend a huge, warm welcome to @Yaima Valdivia 🎉 We are so thrilled to have you here in the community! Can't wait to read your intro so we all get to know you better. Make yourself at home. we're all here to support each other!