What I learned from Market RESEARCH 👩‍🔬🔬🔭🤔🧪👨‍🔬🥼🤓 · 𝙂𝙊𝙊𝙎𝙄𝙁𝙔 🍓🐛🦋🌈⭐️🩷

Yahya Kazi

🔥

Sep '24 • 🌈 Blitz

What I learned from Market RESEARCH 👩‍🔬🔬🔭🤔🧪👨‍🔬🥼🤓

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

This whole time I've been missing out on key insights.

All because I was too scared to reach out to strangers.

I felt like I didn't have any script to reach out to people, so I didn't know what to ask (bad excuse, I know).

So THANK YOU

@Navreet Pabla

for this because I'm finally breaking the ice.

Most people haven't responded yet. But the ones that did...woah.

I knew I was going to learn things I least expected. And yet I was still surprised.

One of the people I reached out to was actually not much of a customer at all.

They were an expert copywriter who HELPS people in a similar niche.

So I thought they would have a way better understanding than most people. The fish doesn't know what it takes to get caught. The fisherman does.

While I was thinking about obstacles for customers' About Pages from a grounded point of view (maybe copy is more challenging for most people than VSL's?), this expert had a completely different perspective.

They told me that the biggest problem their customers were facing was...

Their MINDSET.

They were having trouble getting into the MINDS of the customers.

They were thinking about what THEY, the business owner, would think was important, rather than what some stranger would ACTUALLY latch on to while skimming through the About Page.

So no matter what niche you are in, if I may dispel some wisdom from people smarter than myself...

Speak from your customer's perspective, not yours.

Speak about the awesome future the client could have if they joined. How much money they could make, how much less porn they could watch, how much piano they can play, etc.

Not about you! Don't talk about you! Unless it's about how much your product helped you, or maybe even a little bit about how you're an expert-maybe even if you're trying to win the Skool Games, because apparently that works- you're not important.

I mean that in a business sense. Personally, I think you are wonderful and deserve a kiss on the forehead.

Thank you.

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