How To Cut Your Churn Rate in HALF (The 4 Pillars)
There are 4 pillars that you need to master if you want to become a killer entrepreneur.
The truth is, if you don’t manage client expectations and don’t learn how to manage them…
You will never make much money.
Think about it from this perspective.
Entrepreneur 1 is a killer at bringing in qualified leads and closing them. The only problem is that he doesn’t know how to manage the questions, the expectations of the clients, and how to manage them. Therefore his churn rate is very high.
Entrepreneur 2 is a decent salesperson, and can bring in some leads. However he is great at managing clients, and handling their expectations. This means that he has less clients, but his churn is basically non-existent.
Who do you think has a higher MRR?
Obviously entrepreneur 2, because he gets in clients from his great results that he provides to his clients, and barely has any churn as he can handle client expectations and manage them.
So there are 4 clear steps on managing client expectations and management.
1. Clear Communication
2. Consistent Follow-Up
3. Setting Realistic Expectations
4. Delivering Quality Results
How to get started:
Maintain transparency in all communications (Clear Communication)
Develop a follow-up schedule to ensure clients feel valued (Consistent Follow-Up)
Align expectations with achievable outcomes from the start (Setting Realistic Expectations)
Focus on delivering high-quality work consistently (Delivering Quality Results)
With Skool, this process is literally taken to the next level.
My best tip if you’re running a skool community is to build a system for each one of these steps. It’s pretty simple to build a system.
Once you have that system in place, it will become so much easier to automate it. Meaning the work is still being done, it’s just that you don’t need to do it.
Effective client management begins with clear communication and is sustained through consistent follow-up and quality delivery.
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Muhammad Faizan
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How To Cut Your Churn Rate in HALF (The 4 Pillars)
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