I’m thinking about putting a new live workshop on the calendar: Should you build a Travel Community as a Travel Advisor? I’ve been thinking a lot about how travel advisors can use communities to attract, nurture, and convert ideal clients, instead of relying only on social media posts, and feeling like performing on camera for the ''algorithm gods'' is their only hopes of building their business. The idea is to build a space where your ideal travelers can ask questions, learn from you, build trust, and move closer to booking over time. I’d walk through: - How your travel community could potentially look like - How a travel community could actually lead to bookings - What types of niches this could work for - What you would post inside it - What could make travelers join, stay, trust you, and become clients. Would you be interested in joining a workshop like that? And talking about whether building a travel community might be your best move of 2026? Comment “YES” if you’d want me to host it this or next week! And if you already HAVE a travel community? Share below how it's been working for you so far!

I got a really good question from a travel advisor recently. We were talking marketing + content strategy, and she asked: ''Should I start broad and niche later…or start niche and eventually go broad?'' And I get why this is such a sticky one. Because when you’re building a travel business, “broad” feels safer. It feels like: “I’m not turning anyone away.” “I’m keeping my options open.” “I’m not limiting myself.” But from a business + buyer perspective… it often does the opposite. Yes — going niche can technically shrink your total addressable market… …but it massively increases the number of people who actually recognize themselves in your message. Because if your marketing is: “I help people travel.” You’re talking to everyone… which usually means you’re resonating with no one, in terms of the value you provide. Different travelers have different fears, pains, and motivations: - A neurodivergent family has very specific needs. - A female solo traveler has specific safety concerns. - A couple trying to reconnect has completely different goals. If you try to speak to all of them at once, your message becomes “nice”… but not for me. That’s why I recommend some sort of niching first. Either in terms of WHO your serve or WHAT you do. Not as a forever decision. As a momentum decision. Here’s what you win when you niche early: - Competitive advantage: You instantly stand out from the ocean of generalists. - Resource efficiency: Going broad often requires WAY more volume (more content, more views, more followers, more budget) - Higher conversion: You don’t need 10,000 followers. If the right people see it, your take rate goes up because the message hits home. And I think more should understand this... 𝗣𝗶𝗰𝗸𝗶𝗻𝗴 𝗮 𝗻𝗶𝗰𝗵𝗲 𝗶𝘀 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻… 𝗻𝗼𝘁 𝗮 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻. You’re choosing a clear front door for your content and marketing. You’re not locking yourself out of other work. And you don't have to decline everyone else who don't ''fit your niche'' if they do reach out.